Skip to content
Home » Digital Marketing

Digital Marketing

Digital Marketing

HUGUES JOUBLIN – Digital Marketing Metrics to Track

As a business, you’re likely aware of the importance of tracking your digital marketing efforts. After all, you can’t improve what you don’t measure, and if you’re not measuring the right things, you won’t be able to improve your results. In this blog post by  Hugues Joublin, we’ll discuss several important digital marketing metrics that you should track. By doing so, you’ll be able to gauge the effectiveness of your current strategy and make necessary adjustments as needed. So without further ado, let’s get started! Hugues Joublin’s Guide on Marketing Metrics to Track in 2022 Click-Through Rate (CTR) Click-through rate (CTR) is a metric that measures the clicks on a digital advertising or marketing campaign divided by the number of impressions. This ratio helps to determine how well an ad or campaign performs in terms of engagement. A high CTR indicates that people are interested in what is being advertised, while a low CTR suggests that the ad is not relevant or engaging for the audience. Click-through rates can be measured for various digital marketing channels, including search engine ads, display ads, email marketing, and social media advertising. According to Hugues Joublin’s research,  improving CTR is an important goal for many digital marketers, as it can lead to more conversions and ROI. There are a number of strategies that can be used to improve CTR,… Read More »HUGUES JOUBLIN – Digital Marketing Metrics to Track

Is Email Marketing Worth it in 2022?

Hugues Joublin: Is Email Marketing Worth it in 2022?

Whether or not email marketing will still be a valuable tool in 2022 is anyone’s guess, but as of right now, it’s still one of the most effective methods to reach your target audience. Although social media platforms are constantly changing and evolving, email lists remain relatively stable, which means that your messages have a good chance of being seen by the people who matter most. If you’re looking to reach as many customers as possible, then email marketing is definitely worth considering. Here is what Hugues Joublin of Joublin Consulting has to say about whether email marketing is worth it in 2022 or not. Hugues Joublin Explains How the Dynamics of Email Marketing Are Changing in 2022 With the ever-changing landscape of email marketing, it’s hard to keep up with the latest trends and strategies. One of the biggest changes that is happening in email marketing is the way that people are interacting with email. In the past, people would generally open an email and then either read it or delete it. However, now people are much more likely to engage with an email by clicking on a link or opening an attachment. Therefore, email marketers need to make sure that their emails are concise and to the point, as people are much less likely to read a long email if they can’t quickly… Read More »Hugues Joublin: Is Email Marketing Worth it in 2022?

Hugues Joublin

Quick Links

Categories

Contact Info

Copyright 2022 — Hugues Joublin. All rights reserved.