Brand Reputation

Brand reputation is one of the most important assets that any company can have – and also the most fragile one. In fact, according to Hugues Joublin, about 60% of a company’s value in the market has to do with its reputation. At least 90% of executives in a company also consider issues with brand reputation to be more risky than other types of problems that a company can face. What is Brand Reputation by Hugues Joublin To put it very simply, brand reputation is how the company is perceived by the public. Hugues Joublin explains that reputation is formed through personal experience – whether that is direct, in that a person’s own experience with the brand was positive or negative; or indirect, as in the experience of someone they know, or saw something secondhand. Managing reputation is very important because one of the things consumers are affected by when making decisions between brands is the reputation. If a brand has a bad reputation for any reason, customers are less likely to buy their products, even if the product offers them value. Hugues Joublin Explains Why Brand Reputation Is So Important Brand reputation is important because customers tend to associate themselves with the products they consume. In fact, with some brands, it even becomes an identity – like Apple. While most brands do not have… Read More »Brand Reputation by Hugues Joublin