As a business, you’re likely aware of the importance of tracking your digital marketing efforts. After all, you can’t improve what you don’t measure, and if you’re not measuring the right things, you won’t be able to improve your results.
In this blog post by Hugues Joublin, we’ll discuss several important digital marketing metrics that you should track. By doing so, you’ll be able to gauge the effectiveness of your current strategy and make necessary adjustments as needed. So without further ado, let’s get started!
Hugues Joublin’s Guide on Marketing Metrics to Track in 2022
Click-Through Rate (CTR)
Click-through rate (CTR) is a metric that measures the clicks on a digital advertising or marketing campaign divided by the number of impressions. This ratio helps to determine how well an ad or campaign performs in terms of engagement.
A high CTR indicates that people are interested in what is being advertised, while a low CTR suggests that the ad is not relevant or engaging for the audience.
Click-through rates can be measured for various digital marketing channels, including search engine ads, display ads, email marketing, and social media advertising. According to Hugues Joublin’s research, improving CTR is an important goal for many digital marketers, as it can lead to more conversions and ROI.
There are a number of strategies that can be used to improve CTR, such as creating relevant and targeted ads, using strong calls to action, and offering incentives.
Cost-per-click (CPC) is a digital marketing metric that measures the cost of each click on an ad. The CPC for an ad is determined by the advertiser and is based on the type of product or service being advertised and the target audience for the ad.
There are two main types of CPC: flat-rate and bid-based. Flat-rate CPC means that the advertiser pays a fixed amount for each click on their ad, regardless of the type of product or service being advertised or the target audience.
Bid-based CPC means that the advertiser bids on keywords associated with their product or service and pays a higher amount for clicks coming from users who are searching for those keywords.
According to Hugues Joublin’s findings, the CPC for an ad can also be affected by factors such as the time of day or week that the ad is shown or the location of the user.
Cost-per-Thousand-Impressions (CPM) is a digital marketing metric that measures the cost of an advertisement per one thousand impressions.
This means that if an advertiser pays $1 CPM, their ad will be shown one thousand times, and they will pay $1 for each of those times their ad is shown. CPM is commonly used to measure the effectiveness of digital advertising campaigns.
Because it is a measure of cost per impression, it can help compare the cost efficiency of different digital marketing strategies.
For example, if one digital marketing campaign has a CPM of $10 and another has a CPM of $5, the second campaign is more cost-efficient in terms of digital advertising.
According to Hugues Joublin, it is important to note that CPM is only one metric and should not be used as the sole measure of digital marketing effectiveness.
Hugues Joublin’s Final Thoughts
Though there are many digital marketing metrics to track, these three – CPC, CPM, and CTR – will give you the most important information about your ad campaigns. Hugues Joublin believes that by keeping track of these metrics, you’ll know which ads are performing well and adjust your strategy accordingl